The Psychology of Overeating: Understanding Food Addiction & Consumer Culture | Mindful Eating Guide for Weight Loss & Healthy Lifestyle
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Product Description
Drawing on empirical research, clinical case material and vivid examples from modern culture, The Psychology of Overeating demonstrates that overeating must be understood as part of the wider cultural problem of consumption and materialism. Highlighting modern society's pathological need to consume, Kima Cargill explores how our limitless consumer culture offers an endless array of delicious food as well as easy money whilst obscuring the long-term effects of overconsumption.The book investigates how developments in food science, branding and marketing have transformed Western diets and how the food industry employs psychology to trick us into eating more and more – and why we let them. Drawing striking parallels between 'Big Food' and 'Big Pharma', Cargill shows how both industries use similar tactics to manufacture desire, resist regulation and convince us that the solution to overconsumption is further consumption. Real-life examples illustrate how loneliness, depression and lack of purpose help to drive consumption, and how this is attributed to individual failure rather than wider culture.The first book to introduce a clinical and existential psychology perspective into the field of food studies, Cargill's interdisciplinary approach bridges the gulf between theory and practice. Key reading for students and researchers in food studies, psychology, health and nutrition and anyone wishing to learn more about the relationship between food and consumption.
Customer Reviews
This is an excellent deep dive into the link between consumer culture and overeating. While it is a scholarly work, it is also extremely interesting and well-written. Dr. Cargill provides numerous anecdotes that make the subject come alive and the book very easy to read. Other reviewers are correct that this is not explicitly a diet or self-help book. However, for a motivated person who really wants to permanently change his/her eating habits (either to lose weight or simply to become more healthy), I am hard pressed to think of another book that offers a more compelling lesson. As the author writes, "At the individual level, treatment for overeating cannot simply be going on a diet or taking prescription medication, but must involve a rejection or rethinking of the food landscape and consumer culture." A big task? Absolutely. But for those of us who resent having our health negatively influenced by Big Food and Big Pharma, it is a battle worth embarking upon.
